The debate about the significance of sub-directories over subdomains and vise versa is evergreen and doesn’t seem to end in the near future. Experts are still not unanimous over whether a subdomain blogger should switch to sub-directly or vise versa.
Since last five years, my creative digital agency has received countless customers queries to improve their SEO score by moving their blog section from one to another URL form. Subdomain content looks like blog.companyname.com/article_name. On the other hand, a sub-directory appears like companyname.com/blog/article_name.
However, the appearance of the URL greatly depends on what kind of CMS you are using for your website, along with the set of tools employed. The debaters have parted in two groups and both ends make claims of one being better than another.
A couple of years ago, SEOs around the globe went astonished when they heard Google’s Matt Cutts statement that no matter which technique you use, the results will likely be the same.
Nevertheless, the debate has yet again raised after Rand Fishkin of Inbound.org underlined that using sub-directories is comparatively better than that of subdomains.
So, what’s the cut here? Does Google avoid to distribute the right knowledge among the public, or it was just the advice of a digital market expert?
We tried to do the A/B testing to find the final results. And we found that posting blogs on a regular basis is way more important than investing time and efforts into changing your blog’s URL.
The final analysis of our creative digital company is for Google, it doesn’t matter whether you are using a subdirectory or a subdomain for your blog as long as the information-element, quality, and the length is maintained beautifully. Hence, keep doing what’s convenient for you. Wasting resources and precious developers hours in changing everything.
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